{"id":385,"date":"2025-05-15T16:15:02","date_gmt":"2025-05-15T16:15:02","guid":{"rendered":"https:\/\/originalholdum.com\/?p=385"},"modified":"2025-05-16T15:43:47","modified_gmt":"2025-05-16T15:43:47","slug":"morrisons-axes-popular-loyalty-card-offer-and-shoppers-are-not-happy","status":"publish","type":"post","link":"https:\/\/originalholdum.com\/index.php\/2025\/05\/15\/morrisons-axes-popular-loyalty-card-offer-and-shoppers-are-not-happy\/","title":{"rendered":"Morrisons axes popular loyalty card offer \u2014 and shoppers are \u2018not happy\u2019"},"content":{"rendered":"<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"441\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23094526 lazyload\" alt=\"The exterior of a Morrisons supermarket\" loading=\"lazy\" data-src=\"https:\/\/originalholdum.com\/wp-content\/uploads\/2025\/05\/GettyImages-1284505517-e1747323709802.jpg\">\t<\/div><figcaption>Morrisons has made a change to its More Card deals (Picture: Getty Images)<\/figcaption><\/figure>\n<div class=\"metro-article-audio-player\" data-vars-type=\"article-audio-player\">\n<div class=\"metro-article-audio-player-play-row\">\n\t\t\t\t<button class=\"metro-article-audio-player-play-button\"><br \/>\n\t\t\t\t\t<title>Listen to article<\/title>\t\t\t\t\t<span>Listen to article<\/span><br \/>\n\t\t\t\t<\/button><\/p>\n<div class=\"img-container\"><img decoding=\"async\" class=\"sponsor-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Powered by\" data-rewritten=\"false\" data-src=\"https:\/\/metro.co.uk\/wp-content\/themes\/metro\/includes\/site-blocks\/article-audio\/assets\/powered-by.png\"><\/div>\n<\/p><\/div>\n<div class=\"audio-controls hidden\">\n\t\t\t\t<audio class=\"audio-element\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/05\/ElevenLabs_2025-05-15T16_14_07_Axell-British-YouTube-Personality-_pvc_sp100_s50_sb75_se30_b_m2-c285.mp3\" controls id=\"audio-68275c1da697a\">\t\t\t<\/p>\n<p>\t\t\t\t\tYour browser does not support the audio element.<br \/>\n\t\t\t\t<\/audio>\n\t\t\t<\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/metro.co.uk\/tag\/morrisons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morrisons<\/a> has made a major change to its loyalty card offering and some shoppers aren\u2019t too happy about it.<\/p>\n<p>The grocery giant revealed this week that its popular Fish Friday and Steak Saturday promotions will no longer be available, meaning <a href=\"https:\/\/metro.co.uk\/2025\/05\/09\/uk-supermarket-rewards-schemes-actually-worth-loyalty-22837961\/\" target=\"_blank\" rel=\"noreferrer noopener\">More Card customers<\/a> won\u2019t be able to access the 20% off <a href=\"https:\/\/metro.co.uk\/2024\/09\/06\/fish-dishes-never-a-first-thought-recipes-will-change-mind-21430185\/\" target=\"_blank\" rel=\"noreferrer noopener\">fish<\/a> and <a href=\"https:\/\/metro.co.uk\/2025\/02\/06\/10-best-time-london-deals-including-delicious-18-steak-dinner-river-22503997\/\" target=\"_blank\" rel=\"noreferrer noopener\">steak<\/a> on the dedicated days.<\/p>\n<p>Fortunately, it\u2019s not all bad news as the <a href=\"https:\/\/metro.co.uk\/tag\/supermarkets\/\" target=\"_blank\" rel=\"noreferrer noopener\">supermarket<\/a> chain has seemingly taken with one hand and given with the other to make sure shoppers are still able to access some money-saving deals.<\/p>\n<p>According to the retailer, shoppers could be better off as the departure of dedicated saving days has been swapped for week-long <a href=\"https:\/\/metro.co.uk\/2025\/05\/15\/unexpected-supermarket-home-best-value-meal-deal-uk-23092613\/\" target=\"_blank\" rel=\"noreferrer noopener\">deals.<\/a><\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-22923690 lazyload\" alt=\"A perfectly cooked sliced striploin steak with a juicy, tender texture on a dark background. A gourmet meal for steak and wine lovers\" loading=\"lazy\" data-src=\"https:\/\/originalholdum.com\/wp-content\/uploads\/2025\/05\/SEI_247829204-a29b.jpg\">\t<\/div><figcaption>You can no longer access Steak Saturday deals at Morrisons (Picture: Getty Images)<\/figcaption><\/figure>\n<p>A Morrisons spokesperson said: \u2018Our\u00a0Fish\u00a0Friday\u00a0and Steak Saturday offers were really popular with our customers, however from listening to their feedback, they wanted value all week long. <\/p>\n<p>\u2018Due to this, we have expanded our offers across steak and\u00a0fish\u00a0by including 125\u00a0lines within our 3 for \u00a310 offer.\u2019<\/p>\n<p>This means shoppers will have more flexibility and choice when shopping \u2013 and even more so, there will be plenty of other deals on offer in addition to the 3 for \u00a310 throughout the month. <\/p>\n<p>One of which includes saving a third off the price of Market Street Silverside Joint between Monday, May 12 and Sunday, May 18.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"421\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23094593 lazyload\" alt=\"Inside A Morrisons Supermarket Ahead Of Preliminary Results\" loading=\"lazy\" data-src=\"https:\/\/originalholdum.com\/wp-content\/uploads\/2025\/05\/GettyImages-465207786.jpg\">\t<\/div><figcaption>Fish Friday has also been ditched (Picture: Bloomberg via Getty Images)<\/figcaption><\/figure>\n<p>Unfortunately, some shoppers aren\u2019t pleased with the change which came as a bit of a surprise to them. <\/p>\n<p>John Porteous wrote on Facebook: \u2018You have finished with 20% off the fish Friday and steak Saturday, not happy.\u2019 <\/p>\n<p>He added that he is \u2018most annoyed\u2019 about the removal of member card deals, as he replied to Robert Tatton, who called out Morrisons for making the change so \u2018quietly\u2019.<\/p>\n<p>Penny Barlow asked where the weekly promotion had gone, with another user pointing out it had seemingly \u2018vanished\u2019.<\/p>\n<p>And Alison Slevin also weighed in, writing on Facebook: \u2018Morrisons bring back Steak Saturdays much better deal!!\u2019<\/p>\n<section class=\"metro-comment-cta\">\n<div class=\"metro-comment-cta__inner\"><span class=\"metro-comment-cta__text-wrap\"><title>Comment now<\/title><span class=\"metro-comment-cta__text\">What\u2019s your take on Morrisons\u2019 changes to their loyalty card offer?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>However, some were thrilled with the new 3 for \u00a310 offerings, including True Dream, who wrote on the Facebook page: \u2018That\u2019s a fantastic deal and perfect for a barbecue!\u2019<\/p>\n<p>\u2018Great prices!\u2019 added Dharmeshta Mistry.<\/p>\n<p>The loyalty card changes come just one month after the supermarket<a href=\"https:\/\/metro.co.uk\/2025\/04\/17\/full-list-morrisons-stores-closed-immediate-effect-22924045\/\">\u00a0chain closed 16 stores\u00a0<\/a>as part of a major shake up, with another branch in Yorkshire closing its doors yesterday. <\/p>\n<p><a href=\"https:\/\/metro.co.uk\/2025\/04\/25\/full-list-store-closures-may-2025-poundland-morrisons-whsmith-22973444\/\">The cuts aren\u2019t over yet,<\/a> and there are plans to shut all 52 of the Morrisons in-store caf\u00e9s, as well as 18 market kitchens, 70 meat and fish counters,13 florists and four pharmacies.<\/p>\n<p>Morrison\u2019s CEO Rami Baiti\u00e9h, said changes were needed to \u2018renew and reinvigorate\u2019 the chain, because running services were costing more than what was being made from customer spending.<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morrisons has made a change to its More Card deals (Picture: Getty Images) Listen to article Listen to article Your browser does not support the audio element. Morrisons has made a major change to its loyalty card offering and some shoppers aren\u2019t too happy about it. The grocery giant revealed this week that its popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/posts\/385"}],"collection":[{"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":3,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/posts\/385\/revisions\/391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/media\/387"}],"wp:attachment":[{"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/originalholdum.com\/index.php\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}